When a North American packaging leader like Crawford Packaging wants to expand its reach, a powerful and focused digital presence is essential.
We were tasked with a crucial project: developing a new, USA-dedicated website to better attract and engage potential customers in the southeastern United States.
The challenge was to create a high-impact site on a tight timeline, all while maintaining the integrity of the established Crawford brand.
Their goal was clear—to connect with a specific, high-growth market in the USA. This meant the new site needed to:
• Match Existing Branding: The new website had to seamlessly integrate with the look and feel of Crawford Packaging’s other digital properties, especially their successful Mexico site, ensuring brand consistency across North America.
• Deliver an Engaging User Experience: The site needed to be more than just informational. It had to be highly intuitive, user-friendly, and strategically designed to guide visitors toward key conversion points.
• Meet a Tight Deadline: With the goal of launching before the fall season, the entire project, from development to launch, had a compressed 5-6 week turnaround.
Using our efficient and streamlined approach, our team quickly established a plan to meet Crawford Packaging’s ambitious goals.
Website Creation
First, we built the website on WordPress using the Elementor builder, which allowed for a robust, customizable, and scalable foundation.
This platform enabled us to manage a high volume of pages while maintaining the fast-paced development schedule.
Ensured Brand Consistency
To ensure brand consistency, we carefully studied Crawford’s existing websites, adapting their visual identity and a familiar user flow to the new USA-focused content. This provided a seamless experience for customers familiar with the brand.
Seamless User Journey
Next, we focused on the user journey. We implemented a mobile-first design, ensuring the site looked and functioned flawlessly on any device.
We strategically placed multiple conversion points—including web forms, call buttons, and email buttons—throughout the site, making it effortless for potential customers to get in touch.
Every page was built to be highly intuitive, creating a smooth and engaging experience that drives action.
In just six weeks, we successfully launched a dynamic, USA-dedicated website for Crawford Packaging.
The new site not only matches their existing brand standards but also provides a powerful, conversion-driven platform to attract new business in a key growth market.
It stands as a testament to the power of a strategic approach and a highly efficient development process.