Elgin Centre, a local shopping hub in the heart of St. Thomas, Ontario, came to Interweave with a clear goal: build a compelling digital presence that would help attract larger retail tenants and increase community engagement.
They needed more than just visibility, they needed results that translated both online and in-store.
We began with the foundation: creating a strong, consistent digital portfolio that reflected the evolving energy of the Elgin Centre.
This included bi-weekly on-site visits where our content team captured video and photo assets at four key retail stores in the mall, creating an authentic and ongoing stream of visual content.
Content Creation & Social Media Management
We took over full social media management across Instagram, Facebook, TikTok, and LinkedIn. Our ongoing efforts include:
• Consistent video production of store promotions, events, and seasonal highlights
• Branded content that tells the story of the mall’s retail community
• Captions, scheduling, community engagement, and analytics tracking
Our approach has transformed their platforms into vibrant, engaging spaces that mirror the experience of visiting the mall itself.
Paid Advertising
We’ve also implemented targeted paid ad campaigns to increase reach, promote mall events, and support tenant promotions.
These ads have consistently received strong views and engagement—contributing directly to increased brand awareness and foot traffic.
Through our ongoing partnership, Elgin Centre has seen a significant boost in both social media engagement and in-person visitorship.
It’s been an honor to play a role in the growth of this local landmark—watching it evolve from a traditional mall into a digitally empowered community hub.